Whether it’s reacting to changing market conditions, competitive threats, or customer feedback – pricing should evolve in lock step with the growth of your business. Simulations can help you instrument the pricing possibilities, and empower you to make the best decision – without any of the risk or experimentation debt. You have the full machinery of Orb’s billing capabilities at your disposal, without any end-customer consequences.

Experimenting with packaging

Plans, or a pre-bundled set of prices, are great for simplifying how your customers buy your products. However, they can quickly become outdated as customer needs, willingness to pay, and market conditions change. If your historical “best sellers” are no longer driving the value of your plan, it’s time to refresh your packaging so you’re not leaving value on the table.

Setting up that analysis is as easy as creating a scenario in Orb to simulate. To modify existing products in a plan, start from existing plan prices. Then add, remove, or modify usage or fixed fee prices to define your scenario.

Alternatively, start from scratch for a more significant packaging update or plan refresh.

Updating price rates

To simulate rate changes for existing prices, make a copy of your existing pricing in a scenario. Then edit the individual rate or pricing model. Optionally, duplicate the scenario to simulate other pricing changes.