Use case guides
Use case guide: evolve existing pricing
Whether it’s reacting to changing market conditions, competitive threats, or customer feedback – pricing should evolve in lock step with the growth of your business. Simulations can help you instrument the pricing possibilities, and empower you to make the best decision – without any of the risk or experimentation debt. You have the full machinery of Orb’s billing capabilities at your disposal, without any end-customer consequences.
Alternatively, start from scratch for a more significant packaging update or plan refresh.
Experimenting with packaging
Plans, or a pre-bundled set of prices, are great for simplifying how your customers buy your products. However, they can quickly become outdated as customer needs, willingness to pay, and market conditions change. If your historical “best sellers” are no longer driving the value of your plan, it’s time to refresh your packaging so you’re not leaving value on the table. Setting up that analysis is as easy as creating a scenario in Orb to simulate. To modify existing products in a plan, start from existing plan prices. Then add, remove, or modify usage or fixed fee prices to define your scenario.
Alternatively, start from scratch for a more significant packaging update or plan refresh.
Updating price rates
To simulate rate changes for existing prices, make a copy of your existing pricing in a scenario. Then edit the individual rate or pricing model. Optionally, duplicate the scenario to simulate other pricing changes.
Simulating adjustments
Whether you want to make an informed plan to ease the introduction of new pricing, or understand the impact of negotiated rates for your Enterprise business, simulate the impact of adjustments including discounts and spend maximums before rolling it out.
Transitioning to a credits-first model
Easily conduct an impact analysis of a credits-first pricing model before making the switch. Create a scenario with an included allocation of prepaid credits to understand the revenue contribution of an upfront fixed commitment plus overage spend, relative to your current accurred pricing.